Figaro Coffee Company Essay

Providing excellent coffee and gracious exceptional service, creating a memorable experience for people who appreciate high quality coffee and exceptional service. Experience also for the people who love’s different kinds of pastries. Like what we’ve said Figaro can assure people that this experience would lasts. We have discussed about a basic franchise with a unique products and style of service that will leave a lasting impression. This will bring out another reason for the company and the product itself to be more familiar to the market. Figaro’s distinctive store design, unique ambience and style of service satisfy the global customer. They always practice good business strategy and actively pursue the cause of socio-cultura and environment concerns. Figaro creates long term value for its owners and business partners through profitable operations and business sustainability and dignity of life for its employees. Figaro value not only the customers but also the welfare of the company. There are so many things to be discussed. The following chapter discusses the background of the said franchise its history and profile, types of business, achievements and current market standing. These informations would help you to know more about Figaro Coffee Company. II. History The Figaro Coffee Company was established in 1993 by a group of 7 coffee lovers. The business was born out of their passion for coffee which has begun with brewing coffee from all over the world in their homes. Coffee was a hobby that soon became a business. They wanted others to appreciate the fine art of enjoying coffee the way they have their many travels. The first Figaro cafà © formally opened in November 1993. It was then a simple kiosk located in one of Manila’s premier malls. Figaro offered freshly-brewed coffee and a selection of specialty coffees from around the world as well as a variety of coffee and tea paraphernalia. The owners managed the cafà © themselves, brewing coffee for their customers and teaching them how to brew and enjoy their coffee at home. It was that kind of personalized service that endeared them to their customers. The Figaro reflects the European coffee culture; from classic espresso-based coffees to the design and atmosphere of the cafes. It has generated a solid following among serious coffee drinkers and has expanded to 50 plus cafes in the Philippines to date.

Foundation and Empire 13. Leutenant And Clown

If, from a distance of seven thousand parsecs, the fall of Kalgan to the armies of the Mule had produced reverberations that had excited the curiosity of an old Trader, the apprehension of a dogged captain, and the annoyance of a meticulous mayor – to those on Kalgan itself, it produced nothing and excited no one. It is the invariable lesson to humanity that distance in time, and in space as well, lends focus. It is not recorded, incidentally, that the lesson has ever been permanently learned. Kalgan was – Kalgan. It alone of all that quadrant of the Galaxy seemed not to know that the Empire had fallen, that the Stannells no longer ruled, that greatness had departed, and peace had disappeared. Kalgan was the luxury world. With the edifice of mankind crumbling, it maintained its integrity as a producer of pleasure, a buyer of gold and a seller of leisure. It escaped the harsher vicissitudes of history, for what conqueror would destroy or even seriously damage a world so full of the ready cash that would buy immunity. Yet even Kalgan had finally become the headquarters of a warlord and its softness had been tempered to the exigencies of war. Its tamed jungles, its mildly modeled shores, and its garishly glamorous cities echoed to the march of imported mercenaries and impressed citizens. The worlds of its province had been armed and its money invested in battleships rather than bribes for the first time in its history. Its ruler proved beyond doubt that he was determined to defend what was his and eager to seize what was others. He was a great one of the Galaxy, a war and peace maker, a builder of Empire, an establisher of dynasty. And an unknown with a ridiculous nickname had taken him – and his arms – and his budding Empire – and had not even fought a battle. So Kalgan was as before, and its uniformed citizens hurried back to their older life, while the foreign professionals of war merged easily into the newer bands that descended. Again as always, there were the elaborate luxury hunts for the cultivated animal life of the jungles that never took human life; and the speedster bird-chases in the air above, that was fatal only to the Great Birds. In the cities, the escapers of the Galaxy could take their varieties of pleasure to suit their purse, from the ethereal sky-palaces of spectacle and fantasy that opened their doors to the masses at the jingle of half a credit, to the unmarked, unnoted haunts to which only those of great wealth were of the cognoscenti. To the vast flood, Toran and Bayta added not even a trickle. They registered their ship in the huge common hangar on the East Peninsula, and gravitated to that compromise of the middle-classes, the Inland Sea-where the pleasures were yet legal, and even respectable, and the crowds not yet beyond endurance. Bayta wore dark glasses against the light, and a thin, white robe against the heat. Warm-tinted arms, scarcely the goldener for the sun, clasped her knees to her, and she stared with firm, abstracted gaze at the length of her husband's outstretched body – almost shimmering in the brilliance of white sun-splendor. â€Å"Don't overdo it,† she had said at first, but Toran was of a dying-red star, Despite three years of the Foundation, sunlight was a luxury, and for four days now his skin, treated beforehand for ray resistance, had not felt the harshness of clothing, except for the brief shorts. Bayta huddled close to him on the sand and they spoke in whispers. Toran's voice was gloomy, as it drifted upwards from a relaxed face, â€Å"No, I admit we're nowhere. But where is he? Who is he? This mad world says nothing of him. Perhaps he doesn't exist.† â€Å"He exists,† replied Bayta, with lips that didn't move. â€Å"He's clever, that's all. And your uncle is right. He's a man we could use – if there's time.† A short pause. Toran whispered, â€Å"Know what I've been doing, Bay? I'm just daydreaming myself into a sun-stupor. Things figure themselves out so neatly – so sweetly.† His voice nearly trailed off, then returned, â€Å"Remember the way Dr. Amann talked back at college, Bay. The Foundation can never lose, but that does not mean the rulers of the Foundation can't. Didn't the real history of the Foundation begin when Salvor Hardin kicked out the Encyclopedists and took over the planet Terminus as the first mayor? And then in the next century, didn't Hober Mallow gain power by methods almost as drastic? That's twice the rulers were defeated, so it can be done. So why not by us?† â€Å"It's the oldest argument in the books. Torie. What a waste of good reverie.† â€Å"Is it? Follow it out. What's Haven? Isn't it part of the Foundation? If we become top dog, it's still the Foundation winning, and only the current rulers losing.† â€Å"Lots of difference between ‘we can' and ‘we will.' You're just jabbering.† Toran squirmed. â€Å"Nuts, Bay, you're just in one of your sour, green moods. What do you want to spoil my fun for? I'll just go to sleep if you don't mind.† But Bayta was craning her head, and suddenly – quite a non sequitur – she giggled, and removed her glasses to look down the beach with only her palm shading her eyes. Toran looked up, then lifted and twisted his shoulders to follow her glance. Apparently, she was watching a spindly figure, feet in air, who teetered on his hands for the amusement of a haphazard crowd. It was one of the swarming acrobatic beggars of the shore, whose supple joints bent and snapped for the sake of the thrown coins. A beach guard was motioning him on his way and with a surprising one-handed balance, the clown brought a thumb to his nose in an upside-down gesture. The guard advanced threateningly and reeled backward with a foot in his stomach. The clown righted himself without interrupting the motion of the initial kick and was away, while the frothing guard was held off by a thoroughly unsympathetic crowd. The clown made his way raggedly down the beach. He brushed past many, hesitated often, stopped nowhere. The original crowd had dispersed. The guard had departed. â€Å"He's a queer fellow,† said Bayta, with amusement, and Toran agreed indifferently. The clown was close enough now to be seen clearly. His thin face drew together in front into a nose of generous planes and fleshy tip that seemed all but prehensile. His long, lean limbs and spidery body, accentuated by his costume, moved easily and with grace, but with just a suggestion of having been thrown together at random. To look was to smile. The clown seemed suddenly aware of their regard, for he stopped after he had passed, and, with a sharp turn, approached. His large, brown eyes fastened upon Bayta. She found herself disconcerted. The clown smiled, but it only saddened his beaked face, and when he spoke it was with the soft, elaborate phrasing of the Central Sectors. â€Å"Were I to use the wits the good Spirits gave me,† he said, â€Å"then I would say this lady can not exist – for what sane man would hold a dream to be reality. Yet rather would I not be sane and lend belief to charmed, enchanted eyes.† Bayta's own eyes opened wide. She said, â€Å"Wow!† Toran laughed, â€Å"Oh, you enchantress. Go ahead, Bay, that deserves a five-credit piece. Let him have it.† But the clown was forward with a jump. â€Å"No, my lady, mistake me not. I spoke for money not at all, but for bright eyes and sweet face.† â€Å"Well, thanks,† then, to Toran, â€Å"Golly, you think the sun's in his eyes?† â€Å"Yet not alone for eyes and face,† babbled the clown, as his words hurled past each other in heightened frenzy, â€Å"but also for a mind, clear and sturdy – and kind as well.† Toran rose to his feet, reached for the white robe he had crooked his arm about for four days, and slipped into it. â€Å"Now, bud,† he said, â€Å"suppose you tell me what you want, and stop annoying the lady.† The clown fell back a frightened step, his meager body cringing. â€Å"Now, sure I meant no harm. I am a stranger here, and it's been said I am of addled wits; yet there is something in a face that I can read. Behind this lady's fairness, there is a heart that's kind, and that would help me in my trouble for all I speak so boldly.† â€Å"Will five credits cure your trouble?† said Toran, dryly, and held out the coin. But the clown did not move to take it, and Bayta said, â€Å"Let me talk to him, Torie,† She added swiftly, and in an undertone, â€Å"There's no use being annoyed at his silly way of talking. That's just his dialect; and our speech is probably as strange to him.† She said, â€Å"What is your trouble? You're not worried about the guard, are you? He won't bother you.† â€Å"Oh, no, not he. He's but a windlet that blows the dust about my ankles. There is another that I flee, and he is a storm that sweeps the worlds aside and throws them plunging at each other. A week ago, I ran away, have slept in city streets, and hid in city crowds. I've looked in many faces for help in need. I find it here.† He repeated the last phrase in softer, anxious tones, and his large eyes were troubled, â€Å"I find it here.† â€Å"Now,† said Bayta, reasonably, â€Å"I would like to help, but really, friend, I'm no protection against a world-sweeping storm. To be truthful about it, I could use-â€Å" There was an uplifted, powerful voice that bore down upon them. â€Å"Now, then, you mud-spawned rascal-† It was the beach guard, with a fire-red face, and snarling mouth, that approached at a run. He pointed with his low-power stun pistol. â€Å"Hold him, you two. Don't let him get away.† His heavy hand fell upon the clown's thin shoulder, so that a whimper was squeezed out of him. Toran said, â€Å"What's he done?† â€Å"What's he done? What's he done? Well, now, that's good!† The guard reached inside the dangling pocket attached to his belt, and removed a purple handkerchief, with which he mopped his bare neck. He said with relish. â€Å"I'll tell you what he's done. He's run away. The word's all over Kalgan and I would have recognized him before this if he had been on his feet instead of on his hawkface top.† And he rattled his prey in a fierce good humor. Bayta said with a smile, â€Å"Now where did he escape from, sir?† The guard raised his voice. A crowd was gathering, popeyed and jabbering, and with the increase of audience, the guard's sense of importance increased in direct ratio. â€Å"Where did he escape from?† he declaimed in high sarcasm. â€Å"Why, I suppose you've heard of the Mule, now.† All jabbering stopped, and Bayta felt a sudden iciness trickle down into her stomach. The clown had eyes only for her-he still quivered in the guard's brawny grasp. â€Å"And who,† continued the guard heavily, â€Å"would this infernal ragged piece be, but his lordship's own court fool who's run away.† He jarred his captive with a massive shake, â€Å"Do you admit it, fool?† There was only white fear for answer, and the soundless sibilance of Bayta's voice close to Toran's ear. Toran stepped forward to the guard in friendly fashion, â€Å"Now, my man, suppose you take your hand away for just a while. This entertainer you hold has been dancing for us and has not yet danced out his fee.† â€Å"Here!† The guard's voice rose in sudden concern. â€Å"There's a reward-â€Å" â€Å"You'll have it, if you can prove he's the man you want. Suppose you withdraw till then. You know that you're interfering with a guest, which could be serious for you.† â€Å"But you're interfering with his lordship and that will be serious for you.† He shook the clown once again. â€Å"Return the man's fee, carrion.† Toran's hand moved quickly and the guard's stun pistol was wrenched away with half a finger nearly following it. The guard howled his pain and rage. Toran shoved him violently aside, and the clown, unhanded, scuttled behind him. The crowd, whose fringes were now lost to the eye, paid little attention to the latest development. There was among them a craning of necks, and a centrifugal motion as if many had decided to increase their distance from the center of activity. Then there was a bustle, and a rough order in the distance. A corridor formed itself and two men strode through, electric whips in careless readiness. Upon each purple blouse was designed an angular shaft of lightning with a splitting planet underneath. A dark giant, in lieutenant's uniform, followed them; dark of skin, and hair, and scowl. The dark man spoke with the dangerous softness that meant he had little need of shouting to enforce his whims. He said, â€Å"Are you the man who notified us?† The guard was still holding his wrenched hand, and with a pain-distorted face mumbled, â€Å"I claim the reward, your mightiness, and I accuse that man-â€Å" â€Å"You'll get your reward,† said the lieutenant, without looking at him. He motioned curtly to his men, â€Å"Take him.† Toran felt the clown tearing at his robe with a maddened grip. He raised his voice and kept it from shaking, â€Å"I'm sorry, lieutenant; this man is mine.† The soldiers took the statement without blinking. One raised his whip casually, but the lieutenant's snapped order brought it down. His dark mightiness swung forward and planted his square body before Toran, â€Å"Who are you?† And the answer rang out, â€Å"A citizen of the Foundation.† It worked-with the crowd, at any rate. The pent-up silence broke into an intense hum. The Mule's name might excite fear, but it was, after all, a new name and scarcely stuck as deeply in the vitals as the old one of the Foundation – that had destroyed the Empire – and the fear of which ruled a quadrant of the Galaxy with ruthless despotism. The lieutenant kept face. He said, â€Å"Are you aware of the identity of the man behind you?† â€Å"I have been told he's a runaway from the court of your leader, but my only sure knowledge is that he is a friend of mine. You'll need firm proof of his identity to take him.† There were high-pitched sighs from the crowd, but the lieutenant let it pass. â€Å"Have you your papers of Foundation citizenship with you?† â€Å"At my ship.† â€Å"You realize that your actions are illegal? I can have you shot.† â€Å"Undoubtedly. But then you would have shot a Foundation citizen and it is quite likely that your body would be sent to the Foundation – quartered – as part compensation. It's been done by other warlords.† The lieutenant wet his lips. The statement was true. He said, â€Å"Your name?† Toran followed up his advantage, â€Å"I will answer further questions at my ship. You can get the cell number at the Hangar; it is registered under the name ‘Bayta'.† â€Å"You won't give up the runaway?† â€Å"To the Mule, perhaps. Send your master!† The conversation had degenerated to a whisper and the lieutenant turned sharply away. â€Å"Disperse the crowd!† he said to his men, with suppressed ferocity. The electric whips rose and fell. There were shrieks and a vast surge of separation and flight. Toran interrupted his reverie only once on their way back to the Hangar. He said, almost to himself, â€Å"Galaxy, Bay, what a time I had! I was so scared-â€Å" â€Å"Yes,† she said, with a voice that still shook, and eyes that still showed something akin to worship, â€Å"it was quite out of character.† â€Å"Well, I still don't know what happened. I just got up there with a stun pistol that I wasn't even sure I knew how to use, and talked back to him. I don't know why I did it.† He looked across the aisle of the short-run air vessel that was carrying them out of the beach area, to the seat on which the Mule's clown scrunched up in sleep, and added distastefully, â€Å"It was the hardest thing I've ever done.† The lieutenant stood respectfully before the colonel of the garrison, and the colonel looked at him and said, â€Å"Well done. Your part's over now.† But the lieutenant did not retire immediately. He said darkly, â€Å"The Mule has lost face before a mob, sir. It will be necessary to undertake disciplinary action to restore proper atmosphere of respect.† â€Å"Those measures have already been taken.† The lieutenant half turned, then, almost with resentment, â€Å"I'm willing to agree, sir, that orders are orders, but standing before that man with his stun pistol and swallowing his insolence whole, was the hardest thing I've ever done.†

Bias Rhetorical Devices

The campaigner calls him a fighting liberal and friend of the working man but gives no examples of why he feels that way. The speech is full of rhetorical devices, using analytical definitions to create emotion in the listeners. Charles Foster Kane points out that his only purpose is to â€Å"point out and make public, the dishonesty and downright villainy of Jim Getty’s political machine†. He is using hyperbole in this statement in order to exaggerate his viewpoint. Also you can read Rhetorical Devices in Night Walker by Brent Staples He states that â€Å"this machine is in complete control of the government of the State† causing the people to react since this is the very situation our founding fathers hoped to avoid when creating the United States Constitution. Kane is also aligning himself with those he knows will be more likely to vote within his party lines such as the working man, slum child, underpaid, underprivileged and underfed. He realizes that by exaggerating the power contained by Jim Gettys and his Administration, he will rally the folks not usually interested into voting for him, by telling them they deserve so much more. He uses the argument from outrage to express how diabolical the existing government is in order to persuade the people that definitive change is needed. Various fallacies are prominent throughout the speech. One of the fallacies is the determination that Kane will be voted Governor based on the polls. However, since the election has not even begun, it is impossible for him to draw this conclusion. Also, we see the group think fallacy where Kane describes himself as the friend of the lower classes, making believe he is one of them. Argument by popularity is used when Kane assumes that the polls indicate his obvious triumph in the upcoming election and reflect him as the winner and most popular choice for voters. He is also using scare tactics when stating that the current Government has complete control over the state, and that they are a dictatorship. In all of the above cases, no information is given to support the claims being made. How did the speaker address arguments and counter arguments? The speaker’s arguments are unclear since he did not use common premise and conclusion statements. There are no comparisons between what Kane feels has already been done versus what he intends to do. However, he is making the claim that he will be elected as Governor based on the poll information. He also makes the biased claims against the Administration of Jim Gettys and the control it has over the State Government at that time. His argument leads to the unspoken conclusion that the existing government does not care for the ordinary people and that he intends to change the focus of the government to care for the decent, the underpaid, underfed, underprivileged, working men and slum children. Therefore, Kane would be the better choice as the Governor for the people of that State. I do not see any evidence of counter arguments since at no point does he state another person’s claim and argue against that. Were the speaker’s arguments effective? Explain your answer. The speaker’s arguments were effective in invoking an emotional response from the listeners and persuade them that they should not vote for the existing Governor. His use of political rhetoric and fallacies were effective in creating doubt about the honesty of Gettys and his Administration. Kane wanted to expose the existing government as corrupt, uncaring and in complete control of all of their lives. He succeeded at this by using statements to invoke anger which is usually substituted for reason. There are no conclusive promises made, other than to indict and convict Jim Gettys. Therefore, the people have no idea what policies or promises Kane intends to put into practice. Although the arguments were effective in persuasive techniques, they were not sound. There were no details or facts to support his claims that Kane specifically, would make a better Governor. Bias Rhetorical Devices The campaigner calls him a fighting liberal and friend of the working man but gives no examples of why he feels that way. The speech is full of rhetorical devices, using analytical definitions to create emotion in the listeners. Charles Foster Kane points out that his only purpose is to â€Å"point out and make public, the dishonesty and downright villainy of Jim Getty’s political machine†. He is using hyperbole in this statement in order to exaggerate his viewpoint. Also you can read Rhetorical Devices in Night Walker by Brent Staples He states that â€Å"this machine is in complete control of the government of the State† causing the people to react since this is the very situation our founding fathers hoped to avoid when creating the United States Constitution. Kane is also aligning himself with those he knows will be more likely to vote within his party lines such as the working man, slum child, underpaid, underprivileged and underfed. He realizes that by exaggerating the power contained by Jim Gettys and his Administration, he will rally the folks not usually interested into voting for him, by telling them they deserve so much more. He uses the argument from outrage to express how diabolical the existing government is in order to persuade the people that definitive change is needed. Various fallacies are prominent throughout the speech. One of the fallacies is the determination that Kane will be voted Governor based on the polls. However, since the election has not even begun, it is impossible for him to draw this conclusion. Also, we see the group think fallacy where Kane describes himself as the friend of the lower classes, making believe he is one of them. Argument by popularity is used when Kane assumes that the polls indicate his obvious triumph in the upcoming election and reflect him as the winner and most popular choice for voters. He is also using scare tactics when stating that the current Government has complete control over the state, and that they are a dictatorship. In all of the above cases, no information is given to support the claims being made. How did the speaker address arguments and counter arguments? The speaker’s arguments are unclear since he did not use common premise and conclusion statements. There are no comparisons between what Kane feels has already been done versus what he intends to do. However, he is making the claim that he will be elected as Governor based on the poll information. He also makes the biased claims against the Administration of Jim Gettys and the control it has over the State Government at that time. His argument leads to the unspoken conclusion that the existing government does not care for the ordinary people and that he intends to change the focus of the government to care for the decent, the underpaid, underfed, underprivileged, working men and slum children. Therefore, Kane would be the better choice as the Governor for the people of that State. I do not see any evidence of counter arguments since at no point does he state another person’s claim and argue against that. Were the speaker’s arguments effective? Explain your answer. The speaker’s arguments were effective in invoking an emotional response from the listeners and persuade them that they should not vote for the existing Governor. His use of political rhetoric and fallacies were effective in creating doubt about the honesty of Gettys and his Administration. Kane wanted to expose the existing government as corrupt, uncaring and in complete control of all of their lives. He succeeded at this by using statements to invoke anger which is usually substituted for reason. There are no conclusive promises made, other than to indict and convict Jim Gettys. Therefore, the people have no idea what policies or promises Kane intends to put into practice. Although the arguments were effective in persuasive techniques, they were not sound. There were no details or facts to support his claims that Kane specifically, would make a better Governor.

Ian Strachan argues that tourism is a neo-colonial enterprise that Essay

Ian Strachan argues that tourism is a neo-colonial enterprise that marginalizes blacks. Write a research based ARGUMENT in favour of this assertion - Essay Example urism is considered to be the world’s largest industry and some regions are endowed with natural and manmade resources that are conducive to developing the economy based on these resources. But tourism or any other industry for that matter should not just be a money making endeavor for investors. It should benefit the stakeholders (including employees, the local population, and other ancillary industries) at all levels for sustenance and growth. The Caribbean islands are considered to be one of the prime tourist destinations in the world, primarily due to its natural resources. This paper is a review of the tourism industry with regard to the economic development of the local population in the region. It is based on an article by Ian Strachan, titled, ‘Paradise and Plantation’. The author is of the view that economic well being is skewed towards foreign investors at the cost of the economic development of the local population. Colonialism has caused many of its ne gative effects to continue in neo-colonial societies (after gaining independence and sovereignty). Research on this area tends to agree with what Strachan has stated from his research and studies. Ian Strachan provides a powerful argument against the exploitation or neglect of the local population in the tourism industry of the Caribbean Islands. Effective advertising about genuine tourist attractions can naturally attract people to travel to destinations of their liking. It is extremely practical or prudent for governments and other agencies to promote a place attractive to visitors. The author states that even though tourism is a big industry, it has developed, to a large extent, at the cost of the local population. In Strachan’s words, â€Å"however distant this imagined, heavily promoted, and staged Eden may be from everyday experience of the majority of the Caribbeans, it is a fantasy that the regions’ nations encourage their citizenry to maintain for the benefit of tourists† (Strachan,

Deontological Ethics Case Study Essay Example | Topics and Well Written Essays - 750 words

Deontological Ethics Case Study - Essay Example Company officials failed to map out civilian farms to be avoided despite the US Congress approving the discriminate use of harmful herbicides in the region (Lawson, 2001). As a result, approximately 10,000 natives of the region suffered from severe health complication. In addition, an immense loss of livestock and agricultural produce occurred. Dyncorp faced further disgrace in 2005 when allegations made by a whistleblower named Ben Johnston surfaced. He claimed that Dyncorp soldiers engaged in inhumane acts of trafficking, forceful prostitution with minors when on contract in Bosnia (Dowbenko, 2002). Deontological implications of the ethical problem A quick glance into the background of PMCs operating within the US indicates that these companies generate billions in their annual revenues; for example, Dyncorp’s revenues are about 3 billion yet it is a medium-sized company in this field (Dyncorp, 2012). Governments rely on the protection and military services offered by these firms when the country’s army has been deployed to attend to other pressing matters (Dyncorp, 2012). The running of these companies remains independent from the government because the stakeholders are private entities. The deontological implications of the ethical problem posed by Dyncorp revolve around the duty of the company to their clients and the people living within the affected region. Dyncorp’s duty to the government involved the company ensuring that the curtailing of drug production through the destruction of drug plantations (Dowbenko, 2007). Nonetheless, the company had a moral obligation to the inhabitants of the region to differentiate the drug plantations from the crop plantations. Disregarding their duty to the inhabitants of the region proves to be unethical and is an indication of poor corporate social responsibility policies (Lawson, 2001). Dyncorp disregarded the safety of human life led to the indiscriminate application of herbicides within the reg ion, therefore, defying different deontological principles (Dowbenko, 2002). The company’s incompetent actions fail to meet the standard set by the categorical imperative principle posited by Immanuel Kant (Stanford, 2007). The categorical imperative advances that an action or decision made ought to be universal in nature, meaning, it can be applied in similar circumstances because it qualifies as a universal rule or law. Negligent behavior is also wrong because it pays little regard to the concept of duty or moral obligation, which is the core concept of deontology ethics (Stanford, 2007). In addition, the company’s involvement in inhumane acts against underage children, in Bosnia, shows failure of the company to adhere to their moral obligations to their duties. a) Resolution of the problem; b)do you agree with the resolutions; c) Whether the problem was resolved consistent with the principles of deontological ethics Resolution of the problem involved efforts made by both the government and the company’s managerial board. The government imposed limitations on the jurisdiction of Dyncorp when serving in the capacity of hired soldiers when operating in foreign lands. The government also cautioned company officials to avoid negligent behavior when carrying out their services (Dowbenko, 2002). The US Department of Defense in 2005 drafted a proposal, which prohibited the involvement of military contractors in human trafficking, forced labor and prostitution (Dowbenko,

GREECE Essay Example | Topics and Well Written Essays - 750 words

GREECE - Essay Example Beautiful nature, geographical position and warm climate make Greece attractive for immigrants. â€Å"Greece's geography, which became especially important after the formation of Europe's borderless Schengen Area, has also contributed to the country's transition to an immigrant-receiving nation. Positioned at the southeastern "gate" of the European Union, and with extensive coastlines and easily crossable borders, Greece has become a common transit country for those seeking entry into Europe† (Kasimis 86). Actually, with the development of globalization, migration became very active. Now it plays a very important role and is defined as â€Å"function of changes in the international division of labor and reconstructing of the global economy, which entails rapid and massive movements of productive factors, including capital and labor† (Icduygu 294). The number of immigrants in Greece is very high. Immigrants from Albania amount to around 60% according to the data of the y ear 2012. 1990s were the period of active immigration from Asian states that now is mostly illegal: illegal immigrants usually come from Iraq, Turkey, Afghanistan, etc. There are a number of factors that influence migration. Poverty is considered to be the most important factor that makes people look for better life in a foreign country. The second important factor is armed conflicts in the countries that made people leave motherland and many of them came to Greece that always has been attractive by its geographic location and financial stability. Active immigration from Asian countries has grown into a serious problem for Greece. Moreover, only small part of immigrants is registered, the rest are illegal. The government of Greece is very concerned about the issue as the number of immigrants is becoming so high that it is very difficult to control the immigration. Some actions have already been done in this direction, but the government still can’t establish the appropriate c ontrol over the issue. The absence of legal protection, racial intolerance that inevitably occurs in the society with very high number of immigrants, and bad working conditions turns the foreign labor into exploitation. In general, immigration in Greece is treated negatively and considered to be undesirable and troublesome for the society and economy of Greece. Speaking about natural resources, it is essential to admit, that Greece does not have plenty of them, so import is needed. The main are marble and petroleum. Last time Greece is concerned about the reduction of petroleum reserves. Aluminum, nickel and magnetite can be also found in Greece. In the 1970th Greece was going through the economic development, this period is characterized by active industrialization. Simultaneously, country started facing serious problems connected with environmental pollution. The situation is especially serious in Athens that faces heavy air pollution. Pollution leads to spread of respiratory illn esses and in addition spoils the monuments Greece is so proud of. In order to overcome this problem, the government has to build a number of stations to monitor pollution. These steps helped reduce the pollution. â€Å"Greece should soon begin to see further environmental progress as a result of management and financial efforts made since the mid-1990s. Its environmental policy has been modernized and driven by EU environmental legislation, a search for improved quality of life in the larger cities (Athens, Thessaloniki) and, to some extent, the

Response essay over 2 articles Example | Topics and Well Written Essays - 1000 words

Response over 2 articles - Essay Example According to Hoye, â€Å"on several occasions the US supreme court has determined that state laws and practices have violated basic Americans liberties† (Maxwell et al 65). Although the law clearly stipulates different rights accorded to individuals that allow them to be off the government interference, there is a limit to it. It is the duty of the Supreme Court to interpret the law and determines the extent of violation. On several cases in Texas State, the Supreme Court was confronted with issues that would deny individuals their rights to liberty. First, in 2005, Thomas Van Orden brought a case against the state of Texas for allowing a six-foot by four-foot granite monument displaying the Ten Commandments on the grounds of a capital building. Orden felt that this is against the rights to religion given by the states by the first amendment. Despite a five against four votes, the judge ruled in favour of Texas State. The first amendment gives the right to freedom of worship a nd prohibits the government or a state from passing legislation that prefer one religion to another. This ruling means that the Supreme Court has the right to make a different interpretation from the rights given to the states. Secondly, an appealed case of Greg Johnson versus Texas State depicts how the Supreme Court can deny individuals the rights of expression. A law exists in the US that demands to honour the flag as a consecrated object. Tampering with the same means dishonour and desecration of the flag. In 1984 summer, in Dallas, Johnson who was leading other protesters burned the flag of US. The Supreme Court found him guilty of desecration of the flag and sentenced him for one year in prison with some fines. However, Texas criminal of court appeals overturned this ruling based on the first amendment that gives individuals rights to freedom of expression. Johnson’s conduct was expressive and thus protected by the first amendment and the fourteenth amendment. Again, th is depicts that Supreme Courts can make mistakes, which are subject to correction through appeals by other courts. Lastly, although Texas courts have the most appeals cases compared to other states, arguably, they rank top in the number of cases reported for capital punishments (Maxwell et al. 66). Apparently, this is fostered by poor politics in the state that undermines individualism and the rights of the citizens. The state seems to live in the old times when this was acceptable. Therefore, nobody questions the existence of Sam Houston sculpture that represents the capital regime. Additionally, privacy rights advocate for abortion of innocent children against the human rights Governor EJ Davis and His Legacy for Texas Gauging from past leaders, the type of leadership offered by various governments determines the support they get from their subjects. This paper will examine the government of E J Davis, different policies he passed to his subjects and the balance between personal l iberty and order. Many historians describe the government of Davis as the worst in Texas leadership history. Although, Davis was an honest, intelligent, and had a great vision for Texas, the type of people he chose to lead with were not equal to the task. Davis mistrusted the former Texas confederates who were bright enough to assist in his leadership. Davis used state power to enforce civil rights and political rights of former

The Market Position of Pret a Manger Essay Example | Topics and Well Written Essays - 1500 words

The Market Position of Pret a Manger - Essay Example Prà ªt is the highly admired brand in the UK, and it understands well the main loyalty drivers for its target market, as well as has developed the marketing strategies required to keep it at the top position and have the competitive advantage   From this, we realize that Pret generates twice more revenue from every store compared to Eat and Starbucks. This may be because it gives more food offers as compared to EAT.It also speeds up its sales as shown, compared with Starbucks, the customer's services are somehow low so they can even wait for more than ten minutes before they are served   Prà ªt targets the town centers since its shops are in the urban centers, this targets the middle and upper-class clients. Those who come from the offices and the towers, as well as the businesspersons. Such group demand quality, and variety of goods and products, that Prà ªt is able to deliver instantly. Currently, there are many opportunities for Pret at the city center, where it receives the wealthy tycoons as the target customers.   The case study indicates that the products are tangible and identifiable. Every product can be identified by the description. Therefore, Prà ªt has the unique products that are full of baguettes, coffee, soup, and salad. It also prepares desserts, and Muffins, which are part of the American variety. They also produce noodles and sushi. They also have the options for vegetarians such as roasted vegetables, hummus wraps among others. In the marketing, it produces the foods that are fresh that consist of natural ingredients. They keep their food fresh on the day of selling in the shops. Their packing is also attractive in that the foods cannot be contaminated or be affected.

Bussiness research Essay Example | Topics and Well Written Essays - 3000 words

Bussiness research - Essay Example Please complete all questions by mark â€Å"√† in the ( ) or space given below in the following question. _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Questionnaires are the mostly used data collection tools since they are cheap to administer as compared to other data collection methods and also because the respondents are free to air their own opinions (Freed, M. et al. 1991). In order to have a questionnaire with the required scientific rigor, the research approached its design with following in mind; The research went through the research objective; assessing the exercise behaviours and satisfaction levels of the members and came up with the important aspects which are important captured in order to aid in the achievement of the objective. Questions like gender of the member, age, member number and whether he/she was a student, member of staff or member of the public were considered as were deemed important to the study. According to the researcher, different age groups have different satisfaction levels. Also gender is an important determinant of satisfaction levels as also the primary exercises depend on ones gender. Further, it was thought that the length of stay in the USC had an important role to play in satisfaction and also recommendations. The researcher thought of the different exercises offered by USC as being important in the survey objective of assessing exercise behaviours and satisfaction levels. In this world full of competition, the researcher decided to evaluate the

The Question of God Research Paper Example | Topics and Well Written Essays - 1000 words

The Question of God - Research Paper Example Lewis, on the other hand, was an atheist for the first couple of years of his life. Lewis wrote he was so angry with God for failing to exist in this world. I was also equally angry with Him for creating a world in which creatures have a burden of existence imposed on them without their consent. Freud and Lewis were both haunted during all their lives by a strong yearning with no easily familiar object. Freud referred to the transcendent longing as Sehnsucht and Lewis called his Joy. Freud, however, was an atheist, he saw in human existence a desire for projection and illusion, while Lewis on the other hand argued that, like other inner human expectations and desires, this longing must be for a real object in this life or some other (Armand 46). Freud thought life to be meaningless he believed there was no god, and he lived an irresponsible life. According to him he existed by mistake, and there was no sense of him being in this world. He thought God was unfair in creating animals an d letting them exist without their knowledge or permission. Lewis was an atheist for a third of his life then he turned around. He used to defend his atheism with Freud’s theories and beliefs before he converted to Christianity. He started believing there was God and everything happened for a reason. This motivated him to find happiness as he believed he had a destiny. When he was young he did not believe in the existence of god as the secular world seemed to make sense to him at that time(Armand 48). He had never given it a thought as to why he existed. With time, he discovered that science did not provide the answers to the questions he had. The many questions he had in his head made Lewis seek divine intervention. Religion made more sense to him as he found a purpose for his living as religion answered all his questions and it defined whom he was. The bible made sense to him, and he kept quoting it to justify his actions. His conversion to Christianity was a transition poi nt in his life. He found contentment in God, and he believed god has a purpose for his life. He believed that the people who did not believe the existence of god had their own reasons or experiences which were minor. Freud was a scientist, and he seek all answers to the questions he had from science. He believed creatures evolved, and they were not created. According to him god did not exist, and it was just an imagination of people. He believed God was just an illusion in peoples mind and never existed in the real world. According to him people who believed in God desired a life of another kind and a different world from which they existed in(Armand 57). To him science was the only thing that made sense and religion were only theories made by people. He believed that those who trusted religion were dreamers and wanted their wishes to be fulfilled. He said that God was merely a dream and a childish wish and projection for a father’s protection. Freud interpreted religion as w ish fulfillment; he says it was all psychological. According to him it was all in one’s head, and everyone could think what he wanted (Armand 172). He said that people have positive and negative feelings about their father and the negative feelings might cause the wish that God did not exist. Lewis cancelled the argument saying it was not a good

Dirt Bikes Usa Project Essay Example for Free

Dirt Bikes Usa Project Essay * How does e-mail benefit an organization? Why might an organization want to limit how an employee uses e-mail during work hours? What is an e-mail’s path once it leaves an organization? Companies have increased productivity, decreased costs and found new marketing methods using email to attract new customers and keep previous ones up to date on product changes, information sales etc. This helps a work group to communicate to each other affectively and easily keeping all party’s up to date. The advantages of email in business can be seen in small and large organizations. Due to the fast speed of the Internet this allows businesses to work at a faster pace and communicate more effectively. Decreased cost and speed is some of the business advantages of using email. A business might want to limit how an employee’s uses email during work hours to prevent lawsuits from someone outside the company and by not using emailing for personal use during business hours would bring up better productivity from the employees. There is a cost savings as well because of employees may receive an email message that was infected with a virus and when it is opened it then spreads to the computer and then to the network that infects all the other workstations. Some of these email viruses also send messages back out by using your contact/address book. This costs the company as they try and control the virus and ensure none of the other workstations get infected. An emails path, after it leaves an organization, is usually meant to go to a certain person or persons, but can end up spread throughout the internet by hackers. This is non-encrypted text that is routed from your organization back to their Internet provider through routers and hubs that typically routes to other internet providers and back to the person or persons. Since there are so many locations a hacker can capture your open email message and use it wrongly. * What is the effect of instant messaging on organizational networks? What are benefits and drawbacks of using instant messaging in an organization? Instant messaging helps an organization that is spread out to different floors, locations or states as most of them tell you if the person is signed on and working, in a meeting or away from their desk. This not only helps as send a quick message via instant messaging is faster than email but it also lets you know if the person is available to actually read it once it arrives. The draw backs of using instant messaging in an organization could allow employees to use inappropriate langue and could allow someone to harass other employees. Typically if an organization uses instant messaging they also monitor it and have rules stated in there Information Security Policy. * What are benefits and drawbacks of Web page and search engine use in an organization? Should managers monitor employee e-mail and Internet usage? Why or why not? The benefits of web pages and search engines are that a business can put research into projects, create revenue with their own web page as an advertisement adding detail about the organization. On the other hand a drawback would be that employees have access to misuse these search engines and web pages. This could also affect the persons job performance as they are busy surfing the internet instead of working on the assigned tasks. This is typically also noted in the Information Security policy to help guide employees so they don’t get them self in to trouble. As a company resource that costs managers should monitor employee e-mail and Internet usage to ensure that they are not being abused. Most business know have audit requirements and those personal messages you send would end up taking space up that costs money to the organization to store copies of these for legal and audit purposes.

The Force Increases, As Will The Acceleration Essay Example for Free

The Force Increases, As Will The Acceleration Essay Prediction: In this experiment, I predict that as the force increases, as will the acceleration. Therefore, as the force decreases the acceleration decreases. I can also predict that the force and acceleration of an object are directly proportional, meaning that if the force was to be doubled, then the acceleration would also double. I can predict this using Newtons second law of motion. Newtons second Law of motion: Force = Mass x Acceleration (N) (kg) m/s (variable) (measurement) In simple terms, this means that if the force is to increase then the acceleration must also increase because the mass multiplied by the acceleration must equal the force. The equation, like many others can be re-arranged in order to show a possible prediction for the value in m/s that the acceleration will be the subject of the equation. Acceleration = Force (Mass / 0.400kg) Mass Weight is a force. Weight is quite oftenly confused with mass, however each one differs to the other. Mass is measured in kilograms (kg). The weight of an object only concerns the amount of matter an object is made up of. In contrast to the mass of an object, the weight of an object regards how much it is being pulled down to the centre of the earth through gravity. Weight is a force and is measured in Newtons (N). Diagram of apparatus: The experiment that was carried out occurs when a slider is pulled through two light gates via a weighted pulley upon a soft bed of air to minimalise friction powered by a vacuum connected to the air track. When the rider breaks the beam produced from Light gate 1, a recording is began by a computer linked up to both light gates. Once the rider cuts through the second light gate, then the timer on the computer steps automatically as the light gates can relay a signal to the computer. A computer is used rather than the naked eye because the computer can be precise to 2 decimal places (d.p). Once the slide has passed through both light gates, it is moved around both light gates and the experiment is repeated. The variable for this investigation is force, that is controlled through the weights used n the pulley. The weights are changed at five separate times, at each time a different weight is used. My variables are as follows: 0.02 N , 0.03 N , 0.07 N , 0.08 N , 0.12 N ( N = Newtons) The values I chose are all the smallest possible values that I am able to create. In relation to safety, there are no specific safety issues that come to into play during this particular investigation, however behavior around the apparatus and the laboratory is always considered a safety issue. The factors that are necessary to maintain as constants throughout the experiment in order to keep a high degree of accuracy are: * Straight light gates (equidistant 40cm apart) * Same starting point of the rider ( 5cm before the initial light gate) * Mass of the rider (0.400kg) The light gates are required to be equidistant (40cm apart) and level in order to keep the test so accurate readings can be recorded. The mass of the rider must also be mentained at exactly 0.400 kg because a slight chance in the weight will cause a change in the acceleration of the rider can result in widespread and inconsistent results. It is also important to mention the starting point of the rider that must remain constant in order for the rider to pass through each light gate at the same speed during each repeat reading recorded. In addition to these points of accuracy, there are others, which have sufficient relevance to the experiment. The level at which the air track is must be kept horizontal so that the rider has neither too longer, or too shorter acceleration value that is recorded due to the slider being against or along the gradient of the air track. This can be simply modified by adjusting the track then leaving the rider without a weight and switch on the air track, if the rider remains stationary then the air track is horizontal. The experiment will be measured on 3 occasions for each variable, these repeat readings will be averaged out into a single figure to gain an accurate set of results. To prepare for the investigation, a preliminary test was carried out in order to discover which mass of the rider produced the most accurate results. To do this, the lightest mass of the rider was used with the lightest and heaviest weights (0.020N lightest) and (0.170N heaviest). The masses of the rider were the largest possible (0.400 kg) and the smallest possible ( 0.200kg). The results showed me that the lighter the mass of the rider, the wider the range of results that I recorded. In contrast, the heavier the mass of the rider was, the more reliable my results were because they provided the smallest range. This meant that I chose the heaviest possible weight of the rider possible, which was 0.400kg. Skill area O (Obtaining The Results): FORCE (N) MASS (KG) Acceleration ( m / s ) Test 1 Test 2 Test 3 Average 0.02 0.400 0.05 0.04 0.05 0.05 0.03 0.400 0.07 0.08 0.07 0.07 0.07 0.400 0.18 0.18 0.17 0.18 0.08 0.400 0.19 0.19 0.21 0.20 0.12 0.400 0.31 0.31 0.31 0.31 Skill area E : Evaluation: My results throughout my investigation, were very accurate. The spread of my repeat readings were very small, each reading for each strength of force were close together shown a high level of accuracy throughout the investigation. All my average points that I recorded are close to the best-fit line that I have drawn, which suggests that all my results have been accurately recorded and displayed in my analysis and obtaining evidence sections. The procedures to which I applied my investigation were suitable because I was able to produce an accurate set of results with relative ease. In my opinion, my evidence can support a sufficient conclusion that as that the force upon on object is directly proportional to its acceleration produced. My results were tested over a reasonable range and are considered accurate as they fit in with my initial theory and also they fit in with my initial predictions that I was able to produce. I was able to produce these predictions by re-arranging Newtons second law to show me what the acceleration of an object can b equal to in terms of its force and mass. (Old equation) Force = Mass x Acceleration (N) (kg) m/s (variable) (measurement) (New, Re-arranged equation) Acceleration = Force (mass / 0.400kg) Mass I have a range of values for my force, I inputted each one of these values to gain predicted results. (When force = 0.02) : 0.02 = 0.05 (Actual average = 0.05) 0.400 (When force = 0.03) : 0.03 = 0.075 (Actual average = 0.07) 0.400 (When force = 0.07) : 0.07 = 0.175 (Actual average = 0.08) 0.400 (When force = 0.08) : 0.08 = 0.20 (Actual average = 0.20) 0.400 (When force = 0.12) : 0.12 = 0.30 (Actual average = 0.31) 0.400 As the above figures display clearly, my results are all highly accurate and sufficiently support my prediction and theory. All that remains is to discuss how I can extend my investigation. The obvious point that springs to mind is to gather further results to obtain an exceptionally high level of accuracy. However, I can also look to change my variable from the force to the mass of the rider. I can do this by investigating the relationship between the mass and force on a rider to give me additional information. I can carry out these tests in the same manner as I have discussed for this particular investigation, but changing the variables used. I will use a range of variables that will aid me complete my investigation reaching sufficient conclusions.

Analysis of Brand Loyalty in Chinas Cosmetic Market

Analysis of Brand Loyalty in Chinas Cosmetic Market 1.0 What is cosmetic market? ‘Cosmetic are not strange to everyone, even though some people dont use them. They definitely hear about them. Cosmetics were invented in thousands years ago. When cosmetics were introduced, they were considered as exclusive things used by female. In those times, only few kinds of cosmetics existed. Some people believe cosmetics are limited by some sorts such as perfume, makeup. Actually, cosmetics come in many forms. Except for perfume and makeup, they comprise of shampoo, soap, lotion and others. Cosmetics are used to care for and clean people body, maintain people in a well condition and enhance people beauty (Kumar et al., 2006). For instance, the goal of sun protection is to keep out UV and reduce the risk of getting skin cancer. In the past, men used cosmetics to dress up would be treated effeminate. Certainly, people didnt hear about mens cosmetic advertising. Nowadays, the reality has gradually changed. The cosmetics have not been the patent of women. Men and kids join in group of using cosmetics. The number is increasingly growing up. Està ©e Lauder as the first womens cosmetic companies tried to enter the male cosmetic market in 1964. After 1year trial, it came out with Aramis and an entire line for mens skin. (Alpern) In cosmetic market, thousands of cosmetics for men and kid are available. In past ten year, cosmetic companies launched some products that were suitable for both men and women. As men customers increase, companies start to launch new product line for men. Exclusive perfume and cleansing foam were designed for men. In order to target these emerging potential customers, many cosmetic companies invest a lot on advertising through TV, beauty magazine and others. The aim of the advertisement i s to convey the idea that cosmetics are not girly products. Some big cosmetic companies employ famous actors or sportsmen to promote products through positive imagery. It lets men believe that using cosmetics is very normal. (Souiden and Diagne, 2009) The cosmetic industry is one of the most competitive industries all over the world because more than 300 cosmetic brands exist in the market. Most of these companies utilize great number of resource in Research and development to launch new products every year in order to meet ever-changing customers need and demand. Innovation is fundamental to survival and success of cosmetic companies. (Kumar et al., 2006) To stay vantage point during fierce competition, cosmetic companies should create value to customers. The World top ten cosmetic companies are Maybellline accounting for 7.4% market share, Avon (5.4%), LOrà ©al Paris (5.3%), Lancà ´me (4%), Clinique ( 3.6%), Revlon (3.3%), Està ©e Lauder (2.9%), Max Factor ( 2.8%), Cover Girl (2.7%) and Shiseido (2.2%) (Ejiofor, 2006). All of them seize about 40% of the market share. 1.1 Overview of cosmetic market in China China is the countries with the largest population in the world it makes up one-fifth of the worlds population. The population growth rate of China is 0.629% in 2008 with a current average life expectancy of 73.18. Men possess 51.8% of the total population whereas women possess 48.2%. (Nancy E, 2008) Chinese paying more attention to beauty can date back to ancientry. It has already deeply rooted in Chinese culture. In Chinese poetry and art, beauty has always been extol (Newham, 2006) Before the reform and open door policy were implemented, China economy was very not good. Most of income of Chinese was spent on food, transportation and house. They didnt have extra money to buy cosmetics. Through proper economy policies are carried out by Chinese government, economy is booming is China and people living standard is increasingly improved. People have more disposal income to spend on beauty. More and more people absorb beauty information from different sources. Some of them become ‘beauty professional. They believe spending money on beauty as a valuable investment. Attractive appearance and figure will assist them to get benefits in career and social life, because everyone loves beauty. (World Wide Watch: China) In order to join World Trade Organization (WTO), Chinese government reduced import tariffs. Due to reduction of import tariffs, cosmetics import was increased 160% from 1996% to 2001. (Li,2003) Since 2001 China has entered WTO, it provided a good opportunity for foreign cosmetic companies to access China market. For these companies, China is a big emerging market due to the largest population. In saturation market such as Europe, cosmetic companies are difficult to boost their sales. Many foreign companies joint venture with domestic manufacturers through advanced technology along with products and huge capital: and set up plants in coastal regions such Guangdong province and Shanghai in China. Top twenty cosmetic brands have flowed in China cosmetic market. (Asia Consulting) On the other hand, regarding to domestic manufactures, they also gain benefits. For example, advanced technology assists to effectively reduce production costs and improve product quality as well. Strong economic growth in China shock people all over the world, but cosmetic market in China is growing faster than Chinas economy. According to Chinas National Fragrance and Flavor industry Association, cosmetic sales in China have increased by 16.6% to $4.2 billion in year 2001. In year 2004, the sales jumped to 85 billion yuan. China is considered as the second largest cosmetics market in Asia, and ranks no.8 worldwide. Cosmetic spending was 1yuan during the early 1980s, but spending dramatically went to 25 yuan in year 2000. Even in big famous cities Shanghai, Beijing, the annual average spending on cosmetics was among 150-180 yuan (LIFUNG Research Centre, 2005) Compare development of cosmetic market among Asia, growth rate of cosmetic market is significantly faster than other countries and regions. (Figure 1). Even around the world, this kind of growth rate is fantastic. Hence, â€Å"China is the market cosmetic companies will never give up. China is one of the most important countries for our overseas business operations; it is a huge market backed by a population of about 1.3 billion about 10 times Japans population.† (Tadakatsu Saito, Director of Shiseido) Consumption tax introduced by the State Administration of Taxation gave benefits to domestic cosmetic companies develop. 11 categories of goods such cigarette, car are subject to consumption. The aim of consumption tax is to narrow the income up. The widening gap currently became serious social problem in China. High-end cosmetic is subject to 30% consumption tax, for basic cosmetic is subject to 0%. (Fang, 2005) Actually, most of foreign brands are considered as luxury. For domestic cosmetic companies, they can provide competitive price to customers. In areas with lower income, it may be more attractive customers than foreign brands. Competition of China cosmetic market is very intense because more than 300 brands exist. However, target markets of domestic and foreign brands may be different. For example, customers in large cities with a higher level of disposal income have a preference for famous brands from foreign countries. Outsides the metropolitan area, however, many customers are purchasing products produced by local companies. In 1980s, there were more or less 40 cosmetic brands available in China cosmetic market. These brands only offer limited products such as Shampoo, lipstick. Cosmetics like perfume were used by few people. However, currently more than 300 brands can be found in market In respect of types, skin-care products account for 35% of total cosmetic output, hair-care products possess 28%, make-up products perfumes are 29% and 28% respectively (Figure 2) In earlier of 1990s, the regulations on Cosmetics in China were very imperfect so that China cosmetic market was jumbled. A huge number of small cosmetic enterprises raid the market healthy development ( Li et al., 2004). Regulations on Cosmetics Hygiene Supervision are the basic laws and regulations on cosmetics that were enacted by Ministry of Health on November 13, 1989 and put into effect of January 1, 1990. They include general provisions of cosmetics, hygiene supervision over cosmetic manufacture, hygiene supervision over cosmetics distribution, the organ for Hygiene supervision over cosmetics and its duties, penalties and supplementary provisions. For instance, cosmetic ingredients must abide by standards set by Regulations on Cosmetics Hygiene Supervision. Besides, with regard to labeling, the regulations set down provisions. On the label of cosmetics, the name of the product, the name of the producer and the serial number of the hygiene license for the producer should be cle arly stated. Lots of false advertisements existed in the past exaggerate the effectiveness of the products to misguide customers. Regulations ban false and misleading statements in advertisements (Regulations Concerning the Hygiene Supervision Over Cosmetics) On the other hand, the related authority actively attacks false advertisements. As rapidly development of cosmetics, regulations gradually become complete. China cosmetic market is standardization and is brought in line with international practice. Complete regulations guarantee sound development cosmetic market. More and more cosmetic manufacturers have corporate social responsibility consciously comply with regulations. With rapid China cosmetic market development, cosmetic distribution channels are diversified. Different kinds of modern retail distribution channels swarm into market. In the past, Chinese customers bought cosmetics through supermarkets and hypermarkets. Most of cosmetics they purchase were ‘basic cosmetics such soap, shampoo. In that time, scarce premium cosmetic brands were in the market due to high tariff. Accounting to beauty retailing China 2005, 80% of cosmetics and toiletry sales were completed through hypermarkets and supermarket. Except for supermarket and hypermarket, department store is the other major channel that is very popular among Chinese customers. (Pitman, 2005). In China, cosmetic companies open specialty counters on the first and second floors of department store. These counters forming cosmetic area are convenient for customers. Not every cosmetic brand is able to own specialty counters. The premise is that the brand should have a wide range of products an d distinctive brand name and images. Therefore, customers believe cosmetics sold in department store have reliable quality and can be safely used. Nowadays, various channels including Pharmacy chains, specialty stores professional stores exist in the market. Specialty stores provide professional services and full range of products of a particular cosmetic brand. Actually, specialty stores in China are owned by former cosmetic direct selling companies such as DHC. Because direct selling business model is generally prohibited by China government unless license is given by China government. Avon as a leading direct selling cosmetic company was successfully granted direct selling license in year 2008. Its also the company obtaining first direct selling license in China. For most of companies, specialty stores as the effective way for them to adjust their business models (LIFung research center, 2005) Rapid development of China cosmetic industry has went on over the last two decades. Cosmetics become the fifth largest consumption products by Chinese customers. This market still has a great room to develop and is far way saturation. There are two main reasons. On one hand, China has a population of 1.3 billion so that it has a large potential customer. China government has committed itself to develop the middle and western part of China to balance the economic gap between east and west China. The grand western development program is in process. The purchasing power of west China will become strong in future. On the other hand, the current capita annual spending on cosmetic of Chinese customers is still far below that of developed countries. Capita annual spending on cosmetic of Denmark and Sweden has reached â‚ ¬171 (Global Insight, 2007) China economy is still booming so that people living standards will increasingly improve. Customers will spend more money on cosmetics. For co smetic companies, China is expected as a market with enormous business opportunities. (LIFung research center, 2005) 1.2 Why choose Shanghai? Shanghai has the worlds fastest growing economy. The population of Shanghai is about 16 million, financial income is more than RMB 6 billion, GDP Per Capita is RMB 37,382 and average annual people salary is about 21,781 in financial year 2001. (Zhao, 2005). Shanghai is the biggest commercial city in China; GDP has continuously grown up in past 13 years. In year 2004, GDP growth rate has achieved 13.6% (Wu and Delong, 2006). Shanghai alone accounts for a large proportion of the target markets for cosmetics. Eastern coastal region is critical to the whole Chinas cosmetic retail sector. At present, total cosmetic retail sales of Shanghai, Beijing, Jiangsu province, Guangdong province, Zhejiang province and Shandong province is up to 55% of nation cosmetic retail sales. Among them, Shanghai accounting for 12% ranks first, followed by Beijing, Jiangsu province. ( HKTDCs China cosmetic market report, 2008). Shanghai is just a city compared to one whole province; cosmetic sales of it are st ill higher than that of province. It proves that cosmetic used by Shanghai people is really popular. Furthermore, Shanghai is viewed as ‘fashion capital in China. In Asia, its status has gradually been enhanced. It plays a key role on leading fashion in Asia. Many people believe Shanghai is ‘The Paris of the East. Everything managing peoples appearance and figure are considered as fashion process. Hence, expect for apparel, cosmetic, jewelry and others are parts of fashion people pursue. Cosmetic are used to enhance peoples beauty, exhibit their personality and aesthetic preference. (Guthrie et al., 2008). Customers from other cities and province may imitate how Shanghai customers make up, which facial cream brands they use. Another main reason of choosing Shanghai is that mostly cosmetic brands no matter international brands or domestic brands can be found in Shanghai cosmetic market. According to the Shanghai Commercial Information Center, Shanghai is not only a place of using cosmetics, but also a major place producing cosmetics. Except for domestic manufacturers, many foreign cosmetic companies set up plants in Shanghai. Shanghai has a sound production environment. Most of suppliers, manufacturers are located nearly in industrial area so that it facilitates communication and assists to reduce transportation costs. (HKTDC, 2002) As the economic and financial center of China, Shanghai as locations of this study is selected. The findings of this study can give an overall understanding of brand loyalty of Chinese customers in cosmetic market. Shanghai may be more representative in contrast other areas, because a huge number of people in Shanghai are from different cites and areas of China. Hence, it ensures respondents of this study have different background. 1.3 Why select facial cream? For this research I select facial cream among thousands upon thousands cosmetics. The reason is that facial cream is one of the popular cosmetics in China market and also has large market potential. By contrast, cosmetics like shampoo, soap have already reached saturation because growth rate is very slow (HKTDC, 2002). According to figure 1, skincare products account for around 35% of cosmetics market share and still are the main stream of cosmetic consumption. At the same time, skincare products are the one with bigger market potential and highest profit in cosmetics market. In the skincare segment, facial care is the largest product category consumed by Chinese customers in China .Facial care includes facial cream, facial cleanser, toners, masks and sun protection. Facial cream can be categorized into moisturizer, whitening cream, anti-ageing cream, nourisher and others depending on its function. Moisturizer and nourisher already constitute nearly 71% of facial care market share (F ukuda, 2004). These cream are sold well in China because of dry weather. On the other hand, the whitening cream in China is supposed to be prevalent due to Chinas culture. White skin is one standard characteristic of the Chinese concept of beauty. Chinese proverb say ‘ Yi Bai Zhe San Chou. It means white can offset three uglity. Skin tone is very important viewed by Chinese. Even though healthy skin is popular all over the way, Chinese people are eager for white skin. (The China observer) The demand of facial cream is expected stably growing. Purchase rate and usage rate of these are relatively high in contrast with other products. Therefore, target population may easier to be accessed. 1.4 Problem definition The goal of business is to make as much money as possible. Brand loyalty grants a great number of advantages to companies for them to achieve goal. It prevents companies from competition imitation and maintains business stability. On the other side, it gives customers confidence to shop in a complex market. Because customers need not go through decision process to decide which brand should purchase. (Tepeci, 1999). Companies are able to charge higher price to loyal customers to maximize their profitability. Actually loyal customers are less likely to affect by price increase. (Kumar, 2002) Furthermore, companies enable to save funds on promotion and acquisition costs to attract customers. Customers are loyal toward brands will make repeat purchase in the future and make recommendation to their relatives and friends. It provides efficient and effective way for companies to increase their sales. Hence, establishing brand loyalty is the sustainable advantage which will build the constan t flow of customers, continuous profits for companies, finally determine success of companies. (Coggins, 2009) As Chinas economy roars ahead, lots of cosmetic companies have entered China cosmetic market in order to seize this attracting market share. One of fundamental reasons is that most of these companies are difficult to increase sales in mature regions such as Western Europe and America. On the contrary, in emerging market, a number of potential customers companies will target. However, in accordance to China market research group (CMR), many marketing executives complain brand loyalty cannot be built among Chinese customers. (Rein, 2007) Importance of brand loyalty should not be ignored. Because it lacks brand loyalty, consumers are readily to switch to competitors products. Cosmetic markers realize significance of brand loyalty. When existing customers are not properly retained, new customers must be continuously induced. Hence, companies are supposed to invest huge amounts of advertising, promotion activities, and sales costs to seize new customers. For example, companies have to car ry out sale promotion to induce trial and enhance their brand name as well. The expenditure of capturing new customers is approximately six to ten times what spends on retaining current customers. ( Pogol, 2007) Furthermore, brand loyal customers are less likely to switch to other brands by price allure. Since they consider brand they are loyal towards possess unique value that other brands cannot replace. (Tepeci,1999) Due to meet customers need, companies are able to keep price at high among fierce competition. It reduces threat of price wars for companies. In China, companies lack brand loyalty is really in danger. Imitation is very rampant in many industries of China. Cosmetic market is no exception. Imitator usually set quite low price to draw customers. Moreover, customer spending tends to increase over time. For example, customers who are loyal to facial cream of particular brand are highly likely to try other product lines or new products of the same brand. It provides a solid foundation to companies for new product launch and reduces new product failure risk as well. Thus companies are able to increase sales. Importance of brand loyalty have already recognized by marketer and researches. A number of studies were conducted in this area. Why dont cosmetic companies to create customer brand loyalty? Cosmetic companies cannot implement appropriate strategies to contribute brand loyalty. Because cosmetic markers dont have clear understanding of which factors play important role on affecting brand loyalty in cosmetic market. They didnt make effort in right areas. Even many researches are about significance of brand loyalty, few of them studies on factors creating brand loyalty. Therefore, cosmetic marketers cannot obtain sufficient information to implement appropriate marketing strategies to build brand loyalty. 1.5 Research questions: Do any factors significantly affect brand loyalty in cosmetic industry? What is current brand loyalty level in cosmetic industry? Which cosmetic brand possesses the highest brand loyalty level? 1.6 Research objectives The objective of this research is twofold. On one hand, the objective is to investigate main factors affecting brand loyalty in cosmetic market. On the other hand, it identifies current brand loyalty level of cosmetic industry in Shanghai. It can be treated as a benchmark for cosmetic companies to compare their own brand loyalty level with overall brand loyalty level to determine their positions in industry. At the same time, the brand with the highest brand loyalty level is able to be identified. 1.7 Significance of study This study will be a significant endeavor in determine main factors contributing to brand loyalty in cosmetic industry. By understanding major elements affecting brand loyalty, cosmetic companies are able to develop their appropriate strategies to enhance brand loyalty to gain competitive advantages in fierce competition. This study will also assist cosmetic companies to utilize limited resources to target areas such as marketing; research and development (RD) where critical affect brand loyalty in cosmetic market. Moreover, this research will provide directions for cosmetic companies to set down their human resource policies including recruitment, training, reward and promotion. For example, companies implement training programs so that employees are able to serve customer better. CHAPTER THREE METHODOLOGY 3.0 Introduction This chapter illustrates an in-depth description of the research methods used to implement this research. In this part, source of data, sampling techniques and research instruments are explained. This chapter is very important because it highlights adopted models and methods utilized to answer the research questions. 3.1 Source of Data There are two main methods available for data collection, the primary and secondary data collection methods. The primary data consisted of data collected by the researcher to ensure validity and reliability. Apart from conducting primary research, this study based its analysis on existing data from professional organizations such as HKTDC as supplements by published materials.This is because these organizations do extensive work in the relevant areas of this research. 3.1.1 Primary data This research uses quantitative data in the form of questionnaires. The quantitative data in form of questionnaires consist of close and open ended questions and also questions based on Likert-scales. The questionnaires cover all relevant areas needed for the research such customer demographic, main factors affecting brand loyalty of facial cream. Questionnaire is selected as a quantitative method for collecting data because according to Oppenheim (1972) â€Å"Questionnaires are not merely just forms to be filled up, but also are scientific instruments for collecting and measurement of data.† Developing a research questionnaire is a bottom up process. Beside of questionnaire, a pilot study using interviews is conducted with 40 customers who are shopping in shopping mall. Before they are interviewed, they are asked do they use facial cream. Only users are selected to do interviews. The aim of this pilot study is to develop the questionnaire for this research. According to the respondents, factors influencing brand loyalty of facial cream comprise of product quality, store environment, brand name and service quality. Besides, the nature of service quality dimensions directly relate to the industry under analysis. Information collected shows that salespersons professional knowledge, appearance (beauty) and responsiveness are more importance to customers to identify whether the service provided is excellent or not that will affect their brand loyalty toward cosmetics. The information gathered from this pilot study indicates that Olay (PG), Dabao, Avon , LOreal Ponds(Uniliver) are familiar facial cream brands. Furthermore, they also state brands like Shiseido, LOreal, Lancome and Olay (PG) are famous cosmetic brands. Moreover, respondents state they usually purchase facial cream around two to three month one time based on their own experience. Therefore these data collected are used to address specific research problems in this study. 3.1.2 Secondary Data This refers to data that have been already collected and analyzed by other people. The main purpose of retrieving these data is to find a basis for the research and acknowledge the work of experts who had contributed to the pertinent literature on the subject matter. This study bases its analysis on existing data from professional organizations (e.g. HKTDC) that do extensive work in the areas of China cosmetic industry and brand loyalty in China. It provides information about overall development of China cosmetic market. Furthermore, it identifies which kind of cosmetics is usually used by Chinese customers. Hence, Im able to select object to conduct this study. Other secondary data sources used are journals, articles, dissertations, newspapers and textbooks. Journal articles help to identify relevant variables and develop theoretical framework. 3.2 Method A self-administered questionnaire is directly distributed to 200 customers aged from 20 -50 years old. Sample size 200 should be suitable for exploratory study. The questionnaire is originally written in simple Chinese and then translated into English. According to national statistics, customers who are 20-50 years old are the largest group of cosmetic consumption in China. They account for around 76% of cosmetic consumption of whole country. This age group selected lead that sample can be more representative of the population. The surveys are conducted in Henglong shopping mall and Eastern shopping mall where respectively locate in Nanjing road and Xujiahui road that are the most important commercial centers in Shanghai. Because not only people in downtown come to these two shopping mall, but also a great number of people in suburb and country like to shopping in there. Hence customers from different income groups can be accessed. In order to ensure customers from suburb and country can be targeted, surveys are done in Weekend. Compared to Weekday, proportion of customers from suburb and country on Weekend is higher. Because customers have sufficient time to travel to downtown on Weekend. Furthermore, Most of facial cream brands are available in these two shopping centers. Quota sampling (non-probability sampling) is utilized in this study. Gender is chose as control variable. Number of male is 80, others are female. Since female using facial cream is slightly higher than male. Customers who are visually estimated to be 20 to 54 year old are approached and asked to respond to the questions. To further ensure customers with different income level to be targeted, questionnaires are distributed in supermarket, specialty stores and beauty counters in shopping malls. To ensure only customers using facial cream would be respondents of this research, I politely ask them first to identify whether they are the target population. 100 of them are from Henglong shopping m all, others are from Xujiarui shopping mall. Convenience sampling is the less expensive and faster and convenient method. Respondents are accessible, easy to measure and cooperative. The completed questionnaires are used for this research. 3.3 Questionnaire Overall, the questionnaire includes three parts. Firstly, the questionnaire deals with demographic variables of respondents. Variables such as age, education are considered. Second part relates to customer brand loyalty of facial cream, the last part is concerning factors affecting brand loyalty. The structure of the questionnaire is clear, easy to understand, and straightforward to ensure that the respondents are able answer the questions with ease. 3.3.1 Brand loyalty In this research, I use attitudinal measures that are usually based on survey to identify the current brand loyalty level of facial cream in Shanghai. As mentioned above, behavioral measures are more sensitive to short-run fluctuations. The most important limitation of behavioral measures is that they make no distinction between brand loyalty and repeat buying. (Day, 1969). In this questionnaire, brand loyalty is measured on brand preference, switching attitude toward loyal brand and purchase in intention. The open-ended question is used to ask respondents to list out their favorite brands of facial cream. Then five Likert scale question is set down to identify respondents degree of preference. Next part questions examine switching attitude toward the loyal brand. Respondents are asked whether they feel comfortable when they switch to other brands. Furthermore, other question is relevant to respondents willing to change to other brands. Five-point Likert scale questions are also exer cised to indicate respondents degree of agreement on each of the statement (1=strongly disagree; 5=strongly agree). Regarding to purchase intention, respondents are asked to state how likely are they purchase favorite brands in future. (1=no chance, 5=certain). Target how many female and male Target on customers of different income group Income based on report (ä ¸ ­Ã¤ º §Ã©Ëœ ¶Ã§ º §) 3.3.2 Factors affecting brand loyalty Four above mentioned variables (brand name, product quality, store environment and service quality) are measured on a five-point Likert scale using close-ended questions. Two questions are relevant to brand name, four questions are about product quality, three questions are asked about store environment, while three questions relate to service quality. Respondents indicate the level of agreement with the statements that the best describe their feeling toward their favorite brands, ranging from 1= strongly disagree, 5=strongly agree.

Erythrocyte Sedimentation Rate (ESR) Essay -- Discovery, Faustyn Edmun

Recently, in the Journal of Rheumatology in an interesting discussion concerning the application of ESR and CRP (C-reactive protein) appeared inaccurate information about the history of the discovery of ESR. Crowson, Rahman and Matteson in the article (1) and later in the discussion (2) suggested that the discovery of ESR occurred in the 20s of the last century. However, the discovery was not made in the 20s of the Twentieth Century, but at the end of the Nineteenth Century. For the sake of the highest standards of the discussion, in all its aspects, we would like to remind that the discoverer of erythrocyte sedimentation rate (ESR) was a Polish physician Faustyn Edmund Biernacki (1866-1911) (3,4,5,6,7). He announced the discovery in 1897 in two articles simultaneously: one written in Polish in Gazeta Lekarska (4) and the second in German in the Deutsche Medizinische Wochenschrift (5). It is also possible to identify, as an important historical fact, the exact day of Biernackiâ€℠¢s discovery. Shortly before the publication of works describing ESR, on the 22nd of June 1897 during a meeting of the Warsaw Medical Society Biernacki presented five most important conclusions from his observations (6,7). These conclusions were as follows: blood sedimentation rate and volume of residue produced is different in different individuals; blood with small amounts of blood cells sediments faster; blood sedimentation rate depends on the level of â€Å"fibrynogens† in the blood plasma; during the course of febrile diseases (rheumatic fever included) with large amounts of plasma fibrinogen the ESR is increased, and in the defibrinated blood the sedimentation process is slower. The findings presented by Biernacki clearly show the clinical significance of th... ...Medica Scandinavica and in the same year 1921. Biernacki on the other hand presented his discovery in German and Polish more than twenty years before. Therefore, is it possible that in the scientists noted only the reports of the discovery presented in English and in one magazine? Or is it just an oversight resulting from an insufficient scientific knowledge about (or of?) historical facts? In order to maintain the highest standards of scientific reliability the â€Å"ESR test† should be named by specifying the method used e.g. Westergren’s ESR test method. The ESR test was discovered by Biernacki, and Westergren’s achievement was the development of a new laboratory technique. We postulate that in the scientific reports in which there is a historical aspect of the introduction of the ESR test (even if only as a reference), Biernacki’s discovery was not overlooked.

Protecting The Symbol of Our Country :: Argumentative Persuasive Topics

Protecting The Symbol of Our Country    On June 12,1997 the Flag Amendment was passed in the House of Representatives by a vote of 310 to 114. The Amendment gives Congress the right to prevent the physical desecration of the American flag. â€Å"Today’s vote is strong evidence that the voice of the American people has been heard and heeded by the US House of Representatives†(Flag Alliance, Inc. 1), says Maj. Gen. Patrick Brady, who is the head of the Citizens Flag Alliance(CFA). Today, forty-nine state legislatures have made it clear to Congress that they want flag protection laws. However, not everyone is in favor of these laws. These â€Å"radicals† or â€Å"revolutionists† as they like to call themselves, feel that burning the flag is their constitutional right under the first amendment: freedom of speech. (You might want to go ahead and establish your thesis here.   It shows up in the next paragraph, and that's okay too though.)    I strongly support the flag protection amendment. â€Å"The flag is a symbol of our great nation and all that we stand for. No other American symbol has been as universally honored or has bestowed such honor as the flag†(Flag Alliance, Inc. 1), says Rep. William Lipinski of Illinois. Those who destroy the flag, or view it as just a design on a piece of cloth lack the understanding of our nations(AP) history, and take their American citizenship for granted. They burn the flag only to get attention, or because they are angry with the government, and see it as a way of getting back at them. My solution to these people who are aggravated with our government is to move somewhere else. Try living in China or Cuba, and see if you agree with the way they run their government. When you burn the flag you break the chains that holds you together in unity with the rest of the nation. (This is a pretty extreme metaphor.   You need to clearly establish why the desecration of the flag is s o damaging.   Also, look at your solution.   It is also extreme.   Will you effectively convince people who don't agree with you by being so extreme?   Some drama and emotion is good.   But remember that your audience will expect you to show open-mindedness as well.)    An astonishing eighty-one percent of Americans are in favor of the amendment.   This number shows how much of an affect the flag has on our country.

Social Class in the Classroom Essay -- Sociology, Lower, Middle and Up

Social class has a large effect on the lifestyles of all Americans. But what does it really mean to be a part of the lower, middle or upper class? These divisions of social class are defined by aspects such as family income and lifestyle; however, education plays a large role in determining ones social class. That does not mean that it will determine success in ones life but to interpret, many people with a further education usually have a higher income as well. Those of the upper class have higher standards for education and career aspirations in contrast to those of the lower and middle class. Besides the differentiation of aspirations of the individuals of each social class, it is also used to determine who will go to college, depending on who can afford it or have no other priorities that can get in the way. There are approximately â€Å"20 percent of Americans in the lower class† (Long, Social Class Stratification, 18). In contrast with these 20% of Americans a long with the other 80% are a lot of differences when it comes to learning in the classroom. According to Lee Warren of Harvard University, â€Å"In many parts of the country, class differences are sharply defined by accent: people talk like the neighborhood they came from†(Class in the Classroom, 2) where as someone from a more â€Å"run-down† neighborhood might have a less sophisticated vocabulary, just because they do not speak that way on a daily basis. However, that is all stereotypical. People â€Å"wrongly anticipate the knowledge or potential of specific classes of children† and as a result â€Å"children from high-class families are sometimes viewed as being more intelligent than those from lower social classes† (Social Class-Effects 1), which is not right at all. The amount of mo... ...tudents in high-poverty schools. Indeed, low-income students given a chance to attend more-affluent schools performed more than half a year better, on average, than middle income students who attend high-poverty schools† (Kahlenberg, Middle Class Schools for All 2). From this data, it is clear to see that the type of school is what matters most, not income. Ones social income class should not be used to determine their intelligence, but to only advertise their yearly salary. Social class is a determinant used to define where a family stands in terms of salary and socioeconomic status. However, it is used to determine what will be offered to the family, for example, the type of school that each child will attend. But what it does not determine is the success of that student’s education attainment. Money can buy a college education yet, it will not buy literacy.

Manage Domiciliary Services Essay

As a healthcare provider we have to ensure we have the correct amount of staff as well as staff with the right skill set and qualifications on shift which meets the needs of the people we are supporting. We do this by implementing standards from the beginning which includes the recruitment process. Our recruitment is robust but is constantly changing to ensure potential new staff are people that is right to be in healthcare, someone can fail at any time of the recruitment process. Our recruitment process includes: 1. Telephone Interview 2. Face to face Interview 3. 2 Day mandatory Training 4. Induction and final interview 5. 12 weeks probation Indicators that a potential new member of staff can fail in our recruitment process: a. Not understanding the importance for a client to maintain their independence b. Not understanding the importance for a client’s dignity and respect c. Not understanding the importance of working over a 7 day period d. Not participating in activities in mandatory training e. Not completing the Common Induction Standards f. Not completing courses in the 12 week probation period g. Not meeting the levels of reliability set out All members of staff that do not have a NVQ 2 when starting with E-Spire Healthcare must complete the Common Induction Standards within the first 12 weeks of commencing work with the company, after this period they can then proceed with NVQ level 2, which is encouraged, we rely on our local college to provide this support. When a new member of staff starts with E-Spire Healthcare they must first complete induction and shadow shifts without senior staff, only once the senior member of staff has signed them off as competent will they commence their shifts with our clients. This way our senior is able to introduce the new member of staff to our clients but they also have a complete understanding of our client’s needs and what support they require. Depending on the complexity of our client’s needs will depend  on which member of staff works with our clients, for instance somebody who has mental health issues will not be asked to complete shifts with that particular client until they have completed the relevant training courses and completed shadow shifts and been signed off by the senior member of staff. There is no maximum number of shadow shifts that a new member of staff needs to complete, this will depend on the individual member of staff, their past work history, qualifications. Myself or the senior member of staff would of completed the necessary paperwork before the commencement of the package including the care plan the client’s needs, support, risk assessments, medication, and emotional support plans, this way we already have an idea of what type of member of staff will work well with each particular client, as I feel this is a two way process the client and the Support Worker must be able to work together so the client can be motivated to keep their independence but also the Support Worker to enjoy working with each individual client and know they are supporting in the correct way and making a difference in their day to day lives. We also at the paperwork stage will know how many members of staff are required for each shift. Consistency of care is an extremely important factor for us, not only for the client but also the support worker: For the client: 1. They will get to know the member of staff 2. They will be able to open up to them if they have any certain problems 3. They will know that the member of staff understands their needs 4. They will know that they won’t have to keep explaining how they like specific tasks like to be completed 5. There will be trust between the client and member of staff 6. Personal care tasks will hopefully not be seen as daunting as the same person is with them 7. Trust when it comes to supporting people with their medication For the Support Worker: 1. They will get to know the individual client 2. Will understand how they like tasks to be completed 3. They are confident with how to support individual clients 4. They understand what motivates each individual client And many more reasons. Each individual client has a series of risk assessments completed for the  commencement of support package. This will include, medication, mobility, feeding, personal care as well as the immediate environment that the support worker will be working in. Depending on the individual client will determine how many members of staff will be required. This can depend on their mobility, their mental health, support in the community. If we feel that a package requires a different amount of staff to what is stated from for instance the social worker, we will go back to them and state our findings, but a package will not start until we have the correct amount of staff on each shift, as we need to keep both the client and our staff safe from injury and harm as well as the community too. I have a completed risk assessment attached with this document all personal details have been removed. E-Spire Health care have clear recruitment guidelines in place which all office staff know and understand a nd all abide by. No member of staff can commence with any shadow and induction shifts until we have on file: 1. Phone Interview 2. Face to Face Interview 3. 2 Day Mandatory Training 4. Induction and Final Interview 5. DBS 6. 2 references 7. Staff Members folder signed off by either myself or the director Carl Boulton. We have a excel document which is kept up to date of any potential member of staff that has approached E-Spire Healthcare this way we can ensure that we are not bringing anybody on board that has already tried to get through the recruitment process already. We also have a flow chart so we can refer back at any time if we are ensure of the process. Within healthcare we are supporting clients within their homes or a residential setting, so our staffs reliability and time keeping is essential, however with this said we will always occur a percentage of lateness and sickness, although we do have a procedure to monitor this and we will speak to any member of staff that does not hit the E-Spire targets ( separate occasions of illness within a 6 week period and also the same for lateness), as a company we do need to be prepared for the unexpected and people can fall ill at any time, this is why we have senior staff that their day to day roles  are shadow and inductions, reviews but to also pick up shifts at any time, we also have a deputy manager who also is able to go out and do shifts at any time. If need be there is also myself to go out to do shifts, but the same procedure applies to us too we must of completed shadow shifts with each client we will be going to, this is why shadow shifts and inductions are so important. Every client is an individual and their needs can change at any time, this can include cancelling shifts due to unforeseen circumstances such as going to hospital, doctor’s appointments, holidays, day trips out. It is our job to ensure that they are able to participate in any activity they need to. Hospital admission for instance is we will keep their shift slot open until they are able to come home, I know how important it is that when someone is able to come home, that they just want to come home, I do not want to be the reason why they are not able to come home, again this is a reason why we have senior staff available this way we can support clients with their task that is important to them. At E-Spire Healthcare and more importantly for myself I don’t want to meet CQC guidelines I want to exceed them, I am not in care to just give everyone the basic needs, I want to be able to provide support for people that is going to enhance their lives, maintain their independence, be emotionally supportive, and support them with the tasks that they need support with. Everything I do I also ask the same question â€Å"is this the type of support that is exceeds my expectations for my parents?† we monitor this by reviewing our clients care plans, speaking to them to see if they have any comments or complaints, asking them to complete questionnaires, which allows us to compile reports to see as a company where we can improve, because I feel we can always improve, if you’re not improving you’re not listening to people. We also complete a 12 week supervision for new members of staff, this goes towards their probationary period, this is a two way meeting with myself and the member of staff to both discuss the progress of the member of staff, it also gives the member of staff to give their opinion on subjects such as training, the clients their progress their needs. It is a document that will remain in each individual’s folder and it is a document that we are both able to refer back to, it includes: The member of staff role and responsibilities How the member of staff is meeting the company’s objectives and targets Any other training the member of staff feels they need to do Any problems the member of staff may have.  We then complete a target list of training and objectives for the member of staff to complete in the next 6 months, the next supervision would then not be with me as if the member of staff had an issue with myself they would then have the chance to discuss this with another member of staff. I feel this is a fair way to conduct supervisions, as the member of staff may feel more comfortable speaking to another member of the office team, but this way we are still able to improve for everyone. I am so the trainer for E-Spire healthcare but we also use other companies that are open to us which includes: 1. Local Colleges 2. Local District Nurses 3. The local authority I have attached my mandatory training course topics which indicates what is covered over the two days. To prepare myself for the training course I use a multitude of sources which are available to me, so I am fully informed so my information is up to date and informs and skills each individual member of staff so they have the knowledge to be practicable and skilful within their job role. I use: 1. British Red Cross 2. Trainer Courses (completed moving and handling and medication training) 3. CQC 4. Shropshire County Council 5. HSE Website 6. Food.gov.uk 7. You Tube 8. Speaking to clients 9. Personal experiences 10. Fire safe 11. Old Newspaper articles 12. SPIC 13. UK National Statistics